Visual Illusions and Illusory Motion

They can be fascinating when printed on paper or on a computer. The optical illusions can be a fascinating demonstration of how our brain processes sensory information in order to create a impression of reality.

All of these elements are optical illusions. Humans are constantly detecting the light, color and distance.

What exactly is an Optical Illusion?

An optical illusion occurs when an image irritates the brain and eyes. In just a tenth of second the brain can process thousands of images sent to the brain by the visual system. The brain organizes the information it receives by drawing boundaries and analyzing areas of contrast sorting colors, and inferring, based upon previous experiences, what it’s supposed to be seeing.

Sometimes, it is a mistake. This is not an issue in the brain or eyes. It is simply an issue with what you’re seeing. Other senses may also be affected by similar effects. For example, if you are bitten by a bug on your arm, it could appear to be moving down.

Three kinds of optical illusions are available: physiological, literal and cognitive. Physiological illusions seem to be moving, but are in fact still images. They are caused by the brain activating its senses to try to discern motion from an image that is still. This type of illusion can be as simple as the Ponzo Illusion, where two lines appear to have different lengths.

Optical Illusions in Advertising – visual illusions

Optical illusions can be found in museums, psychology classes and even by your hippie friend with posters hung on his walls. You probably didn’t think they could be utilized in advertisements. They are very effective in drawing attention to people, creating a feeling of movement or, in some cases, crinkly eyelids.

The well-known lingerie brand Jane Pain recently launched a campaign that featured optical illusions made of busts and bums covering their items. When you look closer however, you’ll find that the parts of your body not dressed are actually elbows, and knees.

Another cool optical illusion that has been utilized in marketing is the Kit Kat truck, which creates the illusion that the driver is in a hammock instead of driving the truck. This illusion is a great method to draw attention of people and make them want to stop for time out with Kit Kat. Kit Kat. The commercial also makes use of perceptual setting and priming to build a positive relationship to the brand.

Optic illusions in art

MC Escher’s Penrose triangle and never-ending staircase are well-known examples optical illusions. Since the time of the Renaissance optical effects were an essential part of art. Artists made use of the camera obscura and linear perspective to create incredible trompe-l’oeil illusions.

Op art, which is usually geometric, is non-representational. It uses lines, shapes, and blocks of colors to create illusions of movement, hidden pictures, or the appearance of swelling or shifting. The work of Vasarely and his 1965 exhibition The Responsive Eye helped to propel it in popularity during the 1960s.

Joseph Albers, influenced by the Op Art movement, experimented on how colors interacted and influenced one another. His Homage to the Square series of paintings employs colored squares that are layered on top of each other to study how different colors affect our perception of shape and the sense of depth.

Optical Illusions in Music

The latest optical illusion doing the around is one that’s musical. The illusion is comprised of a set of identical musical notes. They provide the appearance of lyrics when they are played simultaneously on an instrument.

These brilliant illusions are an excellent illustration of how your brain takes in information from your senses. It forms an image of the world around you. If this happens naturally, or in a way, our minds are incredibly powerful.

Artists such as Bridget Riley and Victor Vasarely experimented with illusionary effect in their works. Soto went even further by creating immersive installations that blurred lines between the viewer and the artwork inviting viewers to interact with his art.